The world as we once knew it, has changed, especially post the Novel Coronavirus pandemic (COVID-19) in 2021. With competition rising across sectors, it has become crucial to stand out from the crowd, no matter what. A considerable time is typically spent by developers to come up with online tools, testing, beta-testing, and marketing the same. However, what if we tell you that there is a way you don’t have to go through that gruelling process anymore and yet, reap the benefits of the same? Yes, you read that right!
White Label Solutions for Your Business
In technical terms, any service or product that is sold under the guise of the seller or marketeer but is actually developed by a third party, end-to-end, is known as a White Label product. In layman’s terms, you can use a fully developed platform by a third party as your own by adding your company details there. The product developer thus removes their own branding from the platform and adds the branding (logo and colour scheme) requested by the purchaser. It is a legal way of placing your brand logo and name on any product or service produced by someone else for a nominal fee.
Benefits of White Label Solutions
- Easy Branding: When it comes to using readymade products or platforms, as a business, you can focus on branding more than development and research. All you have to do is have enough knowledge about the product or platform. This way, you get a product or platform that you can easily market without having to worry about developing or maintaining it. Since the white label software provider’s name wouldn’t be showing up anywhere, you can rest assured that your company is getting all the accolades.
- Small Investment: By integrating white label solutions for your business, you would only require a small investment of both time and money. This is because most of it is a one-time payment for which you can easily reap the benefits for a long while. Such a solution maintains internal business processes and takes care of your budget as well. Only a small sum of money coupled with a few hours of demonstration about the nitty-gritty, and you are sorted.
- Refined Product: Third-party products, services, or platforms have usually gone through a series of beta testing, revisions, troubleshooting, and a wide range of fine-tuning. It means that what you get from them is the best they can offer, and there is no chance of failure or malfunctioning of the product or platform. It also means that instead of going through the vigorous process of coming up with your original product, you get your hands on a pre-made version, and you’re good to go.
- Save Time & Money: The development of a platform or product from scratch is an expensive procedure. You need to first set up a separate team to customize the products and build them, which requires a separate fund. By utilizing white label solutions, you can bypass such cost heads. It will open up enough time in your schedule to focus on boosting your business more than any other subsidiary function. With white label solutions, all you have to do is unpack the product/platform, and start working with it. Yes, it is that simple.
- Less Risk: If you’re not in the business of developing a software or platform and haven’t developed one in a long time now, the chances of you failing are high. Do you really want to spend so much time rebuilding the platform or fixing the mistakes? No, right? With white label solutions, you get a refined product developed by professionals in the field. You actually pay for the talent and time that they have spent to create the product, in other words, their expertise. The best part of this is that if you ever require troubleshooting, the team is there at your disposal to immediately fix the problems.
- Happy Customers: Customers typically have an end goal in mind whenever they visit a website or look for a service. With white label solutions, you can help customers reach the end goal without any trouble. You might be able to reach their expectations and even exceed them when it comes to quality and deadlines than what would’ve happened had you been selling a custom solution. Since white label providers are typically renowned, you can be assured that there will be no surprises.
Now that you’re aware of all the benefits that white label solutions bring to the table, it is important to note how you can reap them sitting at your comfortable desk. If you’re a large timber marketplace with high import and export volumes, Timber Exchange has your back. By integrating the white label solution offered by Timber Exchange to your website, you get everything that a managed platform can do – automated supply chain management.